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Volkswagen – No. 1 in 5 years? | Advantage Brands

Though they are pretty average in China, they have some other key geographies an segments with Audi rating 1 million cars for its 2010 target, in the US..China however, sells 1 million cars a month and they are probably ahead on hybrids also.

That brings the next moot point. Why would anyone forego his small budget and pay a high premium for a hybrid? Prius is a good story, so is the small car revolution be it BYD or Nano or Maruti. Also distribution is important.

VW chairman making his point clear in front of the Touareg hybrid..Touareg area sub saharan tribe that brave the Sahara..

Volkswagen AG Announces 2009 Annual Results

However , VW launch budgets in India seem fine for a small aspiration, not a large footprint of a Suzuki. Is that just the test phase?

Related Reading:

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
Life Launch: A Passionate Guide to the Rest of Your Life
Social Media Marketing For Dummies
posted by zyaada in Launch, Marketing and have No Comments

A true hybrid update for Cars | Advantage social

This #AlanMulallyHigh seminar was tweeted by @boutblack to catch up on Cars as US Sales grow with 17% share for Ford and while China has introduced budget trims to keep customers happy, India is glowing with 180000 cars twice in a row in 2010..

We take pride of place as the undisputed #1 in all Marketing , Social Media and.. WordPress, anyone? | Advantage social http://ow.ly/1evrx
about 1 hours ago via HootSuite

The Chinese banks look comfortable as tools of state policy http://ow.ly/1gmES
about 2 hours ago via HootSuite

ADVANTAGES.US serves india stock interests & global stock analysis! #1 in #India #China #Investing #Business #Finance & #marketing #postrank
about 2 hours ago via HootSuite

The Retail Banking coalition | Advantage Lifestyle, HDFC Kotak raise rates http://ow.ly/1e4Wv
about 4 hours ago via HootSuite

Daimler got out of its holdings in Tata Motors with TaMo rolling out its own Aria, Nano The baton passes to Citi for $450 m #AlanMulallyHigh
44 minutes ago via HootSuite

Please track the automakers’ #AlanMulallyHigh seminars @boutblack as car sales rebound in February – posting auto industry updates
42 minutes ago via HootSuite

Geneva continued the green theme with Porsche Cayenne S, 911 GT3 R Hybrid, and the high-end 918 Spyder prototype #AlanMulallyHigh
40 minutes ago via HootSuite

Lotus and Lexus also ended up showing hybrids, Chinese manufacturers taking advantage of the same to sell simple cars #AlanMulallyHigh
36 minutes ago via HootSuite

Ford is in the meantime using Twenty somethings to soup up its Voice activated SYNC to add Facebook and Twitter to the dash #AlanMulallyHigh
34 minutes ago via HootSuite

Chinese BYD is the first in the market with the E6 Electric battery/Car. Don’t drink the battery fluid but kids may love it #AlanMulallyHigh
30 minutes ago via HootSuite

Audi’s A1 eTron Mega City Vehicle was unveiled at the auto show, while VW brought the non eectri VW Polo to the show #AlanMulallyhigh
23 minutes ago via HootSuite

The new small cars end up in the deluxe B segment rather than compete with Suzuki’s 50% market share as was always expected #AlanMulallyHigh
18 minutes ago via HootSuite

GM’s Chevy Beat has to immediately fend off competition from VW Polo as well..priced at an even $10K #AlanMulallyHigh
17 minutes ago via HootSuite

The IPL season brings all the soaps and the suds with new ads http://ow.ly/1gqhs
about 1 hours ago via HootSuite

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Socialnomics: How Social Media Transforms the Way We Live and Do Business
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
posted by zyaada in Event Management, Marketing, Social Media, Twitter and have No Comments

Can IPL stay social? | Advantage social

the sports extravaganza is here, and already we can see the social streams fighting each other in media..India’s prim and proper but poor middle class inherently prefer the non PC non You Tube video TV Ads and Media Contests as social collaboration,! Someone participating in this Nokia TVC for example could very well shut down use of Facebook and Twitter during the game.

Another tired lame and infuriatingly logical trouble maker is the fact that while You tube has made its circulation on highly objectionable material and ads that may lead brand marketers to give their social strategy to young anti social Twenty somethings, The PPP value of the Rupee fails to encourage global corporations unifying their processes for Copenhagen to even think of planning for a $5 bn Dollar IPL when making their friendly social strategy virals and plans. Witness Coke, Ford and any of the global banks in Asia..A simple fracture right in the collarbone, before you pick up the virtual bat

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Socialnomics: How Social Media Transforms the Way We Live and Do Business
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
posted by zyaada in IPL, Marketing, Social Media, Social Media and have No Comments

The burger map of the United States | Thanks Kaw

It’s all beef. Despite all the tweets (for pizza and the sandwiches here) access to your choice of burgers is pretty severely limited, your office location deciding between a Whopper, A Sonic or a Big Mac, and all the new healthy salads..anyone with a map including Quiznos and Pizza?

The McDonalds’ places look eeriely back to the 13 states of the Confederates that lost the Civil War but look pretty well off
From MCD to Wendys and Jack in the Box

The Burger Map of the United States

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Socialnomics: How Social Media Transforms the Way We Live and Do Business
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
posted by zyaada in Marketing, Social Media and have No Comments

IPL opens research giga counters | Advantage Brands

NASDAQ listed comScore (SCOR) came up with the true impact of IPL on the You tube enabled season 3. Now we know there are around 4-5 million You Tube players expected on for the various SUV and Insurance digital campaigns, as also Tendulkar. Online audiences have increased by 15% yoy in January 2010 to 40 million visitors. Total minutes spent on sports sites as also page views doubled, while the no. of visits increased from 22 million in Jan 2009 to 62 million in Jan 2010

Meanwhile competitor Nielsen reported that world-wide social media usage upped 80% to five and a half hours year on year Online games and instant messaging are the other popular engagement traps where people spent more time. 205 million of the 308 million unique visitors went to Facebook in December 2009. Aussies spent the maximum 6hrs 52 mins on social sites.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Sports sites in India as the country prepares for the India Premier League’s (IPL) third season. The study found that more than 10 million Internet users at home and work locations in India visited a sports site in January 2010, nearly double the number from the previous year.

“The sports category has experienced tremendous growth throughout the last year as more Indians turn to the Internet as their first source of up-to-the-minute news on their favorite teams and players,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “January saw a particularly strong increase in traffic fueled by the IPL3 player auction on the 19th of the month. With IPL3 set to begin in March, we expect to see continued growth at many sports sites as fans prepare for the tournament’s return to India.”

More than 10 Million Visit a Sports Site in January

In January 2010, 10.3 million Internet users age 15 and older visited a sports site in India from a home or work location, an increase of 97 percent from the previous year. Yahoo! Cricket led as the most visited sports destination with nearly 4 million visitors, up 305 percent versus last year. ESPN grabbed the #2 position with 3.5 million visitors (up 109 percent) followed by Sify Sports with more than 1 million visitors (up 379 percent). Cricket-specific sites also posted strong visitation figures including CricBuzz.com (640,000 visitors), CricketNirvana.com (523,000 visitors),KrishCricket.com (306,000 visitors) and Cricketnext (278,000 visitors).

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Mike and Mike's Rules for Sports and Life
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Thrive: The Vegan Nutrition Guide to Optimal Performance in Sports and Life
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
posted by zyaada in Advertising, IPL, Marketing, Pricing Web Content, Social Media, Sports and have No Comments

Coke Zero in Social Avatars | Advantage social

mindjumpers.wordpress.com had the coke zero story first , if you want to go by timeline..and it is a you tube video, so we waited a while even otherwise

Facial recognition search which profiles mage attributes to find likes, has 100s of patents in most ivy league and top 10 Technology universities in the United States. Its commercialization started in 2005 when one of our friends, ojos.com / riya.com started work with a team from Stanford et al.

Well Zero is trying to make a living from discovering your own image in the mirror, a discernible likeness of the very you photographs across facebook, in an audacious experiment for the social media. Would someone mind rejuvenating six degrees experiment again?

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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posted by zyaada in Advertising, Launch, Marketing, Social Media and have No Comments

And here’s that Banking Oyster again | Advantage Brands

Credit Card Reform Legislation Would Tighten Rules On Rates And Fees

Banks were really hit by the CARD ACt. If you watched your TV News streams last month, the CARD Act results borne out with BofA publishing its new card statements to the press. These statement show now that for an average $3000 balance outstanding on your cardd, the minimum revolver payment will take you 10 years to repay. Similarily another box shows that if you wanted it repaid in 3 years you have to shell out $300 or some such helluva number right there on the statement.

The banks have ofcourse used the sobering effect on consumers to mop up $38 million in overdraft fees from the consumers BofA customers have been complaining all year and Wells Fargo, an old hand would be still going on with its old ways. For a global traveler used to simpler processes that deny your transaction and let you check your balance without too many charges, this comes as a rude shock as well. I commiserate with the americans that need these banks and their retail accounts. Here is the European Banking Industry’s expansionory diversion that was temporarili put on hold in 2008/ 2009.

ING Direct is now being touted as

..the Southwest Airlines of the banking industry. It’s got low fees, dynamic employees who tweet often, thousands of devoted fans on Facebook and cool places to hang out. And it’s zigging in another area where other banks are now zagging: overdraft coverage

The Deutsche Bank / Bankers Trust combine failed where ING much like a TESCO, caused marketing and banking visionaries like us to put Retail Financial Supermarkets and Direct online banks with no offline real offices and branches into the picture of the future of banking.

The ING Direct model does offer hope to those who want to live without the clutter of paper, but is inherently a direct target for the FED or any other Oversight Council that might supercede its powers and FDIC gets an easy target. But, ING has worked hard with the setting up and with the regulators positioning it alongside other online offerings like Air tickets, Groceries, UPS and books..can I also get a driving licence online :D

ING, however, sees the transition and customer confusion as an opportunity to market its terms. “We think that with the new regulations and things like banks pressuring customers to opt-in for overdraft coverage, that the market is really coming to us,” said Todd Sandler, ING Direct head of product strategy. “We’ve seen a real shift, even in just in the past 45 to 60 days … our business is up 70% to 80%.”

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Socialnomics: How Social Media Transforms the Way We Live and Do Business
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
posted by zyaada in Financial Services, Launch, Marketing, Social Media and have No Comments

The CEBIT Fair – Streaming Live too!

An Institution with a 61 year history giving Europe a sneak peek into the World’s biggest and brightest opportunities in the digital world since 1950 when it was coined in Hanover.

2010 CeBIT Technology Fair

The original “Center for Office and Information Technology” had now become the “World Center for Office, Information and Communications Technology”. The “Centrum für Büro und Informationstechnik” (Center for Office and Information Technology) showcases PC and telecommunication manufacturers in a hangover from their heydey with IBM and Dell focussing on Hardware Digital Technologies pitting it against Seimens and other European producers. But today’s CeBIT leads with global panels on Cloud Strategies, Digital Lifestyle and social collaboration for a smarter planet, featuring the ever spreading world of Amazon Web services in the cloud, IBM digitlal innovations, Google and the Dell supply chain latest for the cognoscenti and a lot for visionaries and digital era philosophers outside the “ICT industry”

CeBIT features 3D Audio and Cinema Technologies, Connected Living showcasing a fully networked house of the future and more…I am good to go back to my dream fair of the 70s only Google and Amazon in attendance this time!!! Spain, europe’s new Silicon Valley!! Go Germany! Catch it live at CEBIT.DE

In May the fair also moves to Australia, their add on location for the World Fair since 2002 and in Shanghai and Istanbul. A cyber police style patent raid last year may destroy the fair’s foot falls but as of now IBM is up and on at CEBIT from March 2

Expct some good product announcements as well, esp with Google on for the first time.

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
Life Launch: A Passionate Guide to the Rest of Your Life
Social Media Marketing For Dummies
posted by zyaada in Event Management, Launch, Marketing and have No Comments

Have you tried the Japadog yet?

Some innovation from the Vancouver Olympics…

Feature

An enormously popular food hit, the Japadog, a Japanese influenced sidewalk food item sold from a street kiosk, on the sidelines of the Vancouver 2010 Olympic Games, in Vancouver, Canada, 26 February 2010. The Asian influenced hot dog hit has created long lines in downtown Olympics host city – at times up to two blocks long. Owner Noriki Tamura is reported so enouraged by the huge response that he plans to expand to New York and Los Angeles in the USA.
Content © 2010 ZumaPress All rights reserved.

Check out his Facebook page to choose between Miso Mayo, Oroshi and Terimayo..Japadog@FB

According to his last tweet Shany Davis and Alex Bilodeau were among gold medalists going Om nom nom on the dogs..

Related Reading:

Mike and Mike's Rules for Sports and Life
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Thrive: The Vegan Nutrition Guide to Optimal Performance in Sports and Life
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
posted by zyaada in Marketing, Sports and have No Comments

Even as Mavs and Hawks try to save it and make the playoffs

Dallas and Atlanta scrape through to the play offs as March Madness creeps ion on IPL season on Twitter

Dallas Mavericks at Atlanta Hawks

Related Reading:

Mike and Mike's Rules for Sports and Life
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
Thrive: The Vegan Nutrition Guide to Optimal Performance in Sports and Life
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
posted by zyaada in Marketing, Sports and have No Comments
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