The Audi green police. We finally found the buzz hidden in that google ..thin.g :lol

We still thik the Spyder should come on during the game..You think?

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Can the network raise the bar, but it’s not that Sprint stadium

It’s okay, we know you didn’t come here just for the superbowl ads. Let’s tell you more, anyway. Analytics, and not the garden fly variety, are taking over the social world. When Twitter first started paining the game last year with billions of microbuzz d’drib’ molecules last year, it wasn’t early days but a lot of newbies like us built our franchise on it. This time, motorola is shooting for it. Also, there is the other USA today ad meter and hash tags like the #brandbowl #sbads and #SB44 from the company (The Firm)

No longer is it just about wracking your network wires on the you tube page, but that does not mean we have the best ready yet. Here is the USA today page in case you are missing the broadcast..and we recommend the #brandbowl during the game.

The Super Bowl ad touts not a single phone, but Motoblur, the company’s proprietary service that collects social networking data and sends content such as Facebook and Twitter updates to a phone in real time.

I never rooted for any of the Mannings, that ’s a lie — only Manning, Eli mid way in the Giants Season..but Drew Brees is our fave. Get in there.

Like other advertisers, Motorola is building online buzz for its Super Bowl spot. Its Web site has a video of three short, seemingly unrelated vignettes: a boy staring at a phone while something explodes in a microwave behind him; an Asian couple sitting sullenly at a table; and a truck running over a taco stand. Meanwhile, a teaser image for the ad shows a stylish bathtub filled with suds.

Alterian, a Chicago-based marketing company, has been tracking Super Bowl ad-related online conversations since early December. Heading into the weekend, Motorola ranked eighth of 35 advertisers in total volume of social media buzz. The company was 19th on Alterian’s social engagement index, which measures reach and popularity, and 33rd in sentiment.

Keith Tsang, product marketing manager at Alterian, said Motorola’s relatively low ranking could stem from its decision not to reveal its full ad online, as other brands have done.

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With Ads piced in between $2.5 million to $3 million, CBS has sold 70 spots for the Miami Superbowl . Sun Life stadium gate revenues for the expected 130,000 capacity crowd and the pre-game and post-game sponsorships will bring in another $200 million. More than 80 million viewers watched the Superbowl on TV last time and that is the ROI from any of the new Superbowl campaigns

As mentioned just now, digital media revenues are up 15% for 2009, linkages to online business models have become critical for Superbowl campaigns since last year as well when Go Daddy, Careerbuilder and E*Trade successfully converted their euphoric ad response into instant online Karma.

Many Superbowl campaigns continue to work around their old favourites, Coke using anime in the Avatar campaign, more than a couple of banned commercials in, with KGB the newbie also adding a couple. Doritos campaign is still choosing the winners and CB and EA will be their toning down their inital ads. Bud’s burning down a house made of beer cans alone.

In Car business, Toyota has to get a Social Rebound budget to make up for $1.6 billion lost in 4 weeks of Sales shutdown ( 20000 Cars at $20k per week) but won’t be at the Sperbowl, where Audi and Hyundai meet head to head ( see elsewhere)

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With Digital Advertising revenues up 15% for 2009, linkages to online business models have become critical for Superbowl campaigns since last year as well when Go Daddy, Careerbuilder and E*Trade successfully converted their euphoric ad response into instant online Karma. Audi, for example, has tougher eggs to fry with each unit purchase of the advertised product costing a tangible % of the cost of production of the advertisement and even its $2.6 billion Superbowl insert charge paid to CBS.

CBS has earned a total of $200 million from the Superbowl 30s – spots. The gate will come to a similar amount with a 130000 crowd at the Sun Life Stadium in Miami

The other Superbowl campaigns continue to work around their old favourites, Coke using anime in the Avatar campaign, more than a couple of banned commercials in, with KGB the newbie also adding a couple. Doritos campaign is still choosing the winners and CB and EA will be their toning down their inital ads. Bud’s burning down a house made of beer cans alone.

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Some Neon, Some clean Fun

Hyundai’s Joel Ewanick on the other hand will continue to upscale Hyundai’s offering from cheap small cars. The company guaranteed new buyers a year’s worth of gas at $1.49 per gallon after early 2009 ads promising good credit history failed to click. Hyundai’s advertising has ben the exact unremarkable variety with cash backs, discounts and a full screen car close up that has characterized informed Car advertising in the US for the past two decades.

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Audi sold 82,716 cars in the US in 2009, no mean feat considering the recession and the great reputations of the Hondas and the Toyotas. It’s Diesel campaign for the first time put something other than a car on the road for its leitmotif

It’s Audi’s third Superbowl now and Scott Keough, Audi CMO makes a great ambassador across Forbes, Adage and other business knowns, publishing his great victories as VW steals the thunder from GM and Ford and the niche luxury car makers looks on. It helps that the makers of the Prius and the Insight have their hands full with millions of cars in recall and that Sporty Contracts like Maria Sharapova for Landrover and Tiger Woods for Buick are no longer available. As Scott Keough mentioned to Forbes last week:

The migration from luxury cars is playing into Audi’s hands. Consumers are separating old luxury with brand baggage from new, sleek, light luxury. They’ve moved away from old badge brands, but they’re moving toward substance and technology. We’re finding that people appreciate Audi for being an understated brand.

According to the Adage video Podcast, Audi’s budget for the year is up 20% selling more Clean Diesel to Americans against the odds. It’s campaign last year proved that it doesn’t take much to send all the 1.5 million BPD of Saudi Oil back. The campaign is a refreshing reminder to Dodge, Ford, Nissan and BMW that they need not just their car models on a highway in their next advertisement on the network.

Hyundai’s Joel Ewanick on the other hand will continue to upscale Hyundai’s offering from cheap small cars. The company guaranteed new buyers a year’s worth of gas at $1.49 per gallon after early 2009 ads promising good credit history failed to click. Hyundai’s advertising has ben the exact unremarkable variety with cash backs, discounts and a full screen car close up that has characterized informed Car advertising in the US for the past two decades.

With Digital Advertising revenues up 15% for 2009, linkages to online business models have become critical for Superbowl campaigns since last year as well when Go Daddy, Careerbuilder and E*Trade successfully converted their euphoric ad response into instant online Karma. Audi however has tougher eggs to fry with each unit purchase of the advertised product costing a tangible % of the cost of production of the advertisement and even its $2.6 billion Superbowl insert charge paid to CBS.

Audi’s 2009 Ad dented the value proposition of the Prius and set new standards for Car Advertising in the crunch season.

The other Superbowl campaigns continue to work around their old favourites, Coke using anime in the Avatar campaign, more than a couple of banned commercials in, with KGB the newbie also adding a couple. Doritos campaign is still choosing the winners and CB and EA will be their toning down their inital ads. Bud’s burning down a house made of beer cans alone.

In Car business, Toyota has to get a Social Rebound budget to make up for $1.6 billion lost in 4 weeks of Sales shutdown ( 20000 Cars at $20k per week)

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The Christian faith especially seems to attract big audiences. WashPo mentions this great comic spoof called “Casket” from a
LA twenty-something Church. Mosaic ( The name of the Church) is spreading the God’s name to get the final cast-off vote in Doritos’ “Crash the Super Bowl” contest. If the ad gets a top 3 rank, it earns it creators upto a $1 million

If you want to vote the stars in the online contest, click here

Wash Post: Pastors have long competed with the NFL on Sundays, but this season a hipster megachurch is turning the tables with a 30-second ad that could muscle its way into that all holiest of sporting events: the Super Bowl.

Mosaic, a 3,000-member megachurch, is one of six finalists in the Doritos’ “Crash the Super Bowl” challenge with a lighthearted spoof that plays off the resurrection of Jesus Christ.

Tim Tebow is on another with a pro-life ad

Mosaic is just one of many in a growing Christian movement that is..

..focused on injecting faith-based themes into the plot lines of mainstream TV shows, Hollywood movies and video games that aren’t explicitly Christian, or advertised as such.

You can also ask Tom Hanks about faith. The man has practically monopolized the Church’s mysterious adventures with the Dan Brown Trilogy starting with “The Da Vinci Code”. The Da Vinci Code did one of the biggest opening weekends in 2006, just ahead of Avatar eeven now. Many have even argued about Harry Potter’s religious inter-twinings as also of Narnia. In a way then it is a relief to ee Batman and Pirates of the Carribean at the top of the Box Office Charts

The Dark Knight and the Pirates of the Carribean franchises did $160m and $135m on the opening weekend.  All movie sales data is courtesy boxofficemojo.com

The Da Vinci Code movie did more than half a billion business outside the US and the latest Angels and Demons folowed up with a cool $352 million. They additionally did $217 million and $133 million respectively, domestically in the US.

The books have also done well, with the latest ‘The Lost Symbol’ sold half a million copies in UK in the first week. In the US all three broke first day Sales records, The Da Vinci Code selling 80 million copies till now in the $25 billion books market ad The Lost Symbol scoring as the Top Adult bestseller.

The Da Vinci Code was sold in a campaign that featured numerous puzzles, answers hidden in the book jacket, and now even humor is used to sell the Church.

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The sugar bowl’s hottest recruit for this season’s Draft, #1 QB pick Tim Tebow, lost it to ‘Bama but made up for it when Florida beat the Bearcats 51-24 in the Sugar Bowl.

Tim Tebow has a choice. CBS has sold a 30s spot to a Christian non-profit “Focus on the Family” that is shooting the ad with Tim and his mother Pam to advocate against Pro Choice legislation. Superbowl normally avoids adverts from PETA, United Church of Christ but CBS apparently let this through the gate.

HOLLYWOODGOSSIP had the most organized write up on the new religious argument in the game.

The Superbowl XLIV Line-up

Other important Superbowl happenings:

SunLife Financial has purchased the naming rights for the Dolphins Stadium in Miami. The Canadian Financial Services company gets to be with the crowds cheering the Marlins baseball team, and the College team Miami Hurricanes. The Sun Life Financial Stadium ( yet to be given away to any specific brand within SunLife’s portfolio) will also host the BCS Championship game. Sun Life has also made investments in pre-game and post-game show ads and spots in the Pro Bowl.

Intel’s bringing the post game show to us, with new ads for its Superstars of the Future fun theme

E-Trade’s Super sporty baby is also back.

GM is not here. Chrysler is worried they’ll kick them for spending Obama’s cash. Dodge is coming?

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The above is of course the concert for Australia Day onstage in Canberra. The Who is performing at the Superbowl in two weeks, and our own Colors is taking charge of entertainment at the IPL. Not just another Bud and BBQ concert though! We were at an Indian/Hindustani music event in Bangalore organised as part of an Indo-Pak campaign to promote peace between the two peoples. Aman ki Asha is a year long campaign organized by TOI and Jung. Hariharan and Ghulam Ali appeared on the stage in Bangalore.

We are ourselves game to organize a Seminar or two in Bangalore on things Facebook and Twitter.

Wish you all on the happy day of India’s 60 years as a Republic

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Is money in the game, India’s exclusive preserve

A racist meme from America carried down under, lock stock and barrel, Australians openly accepting it and the Americans denouncing it..in fact only 27% denouncing it. “Fried Chicken” does get you into colored soup. Wondering about other YUM brand spend?
[youtube=http://www.youtube.com/watch?v=MQfZRnqQr-k&feature=player_embedded]

Pete Cashmore broke the story socially here

The KFC T20

Ofcourse, more germaine to Asia is that game called Cricket! This KFC campaign was for the IPL’s early ancestors that feature the Australian provinces fighting for the cup.

The Eight Ball Over

Our need to know in this IPL rocket turf for next month

Dot Ball.. IPL auctions and brand spends have rocketed at ne’er before ratecards in Marketing rich India ratcheting a featured campaign from Coke with cinekhiladi Akshay.

It’s a Four #1 .. Indian Brands splurging on Cricket may well be contained with losses regularly borne by NEO , SET MAX and now Udaya on namma KPL with flummoxed ‘Big Brother’ ESPN watching idly by.

It’s another Four #2.. ESPN’s KFC T20 has budgets similar to KPL and the Bangalore Rural Providence Team, but manages to draw global memes from US to beat Asia…

Dot Ball..Dot Ball..Dot Ball..Support in India for the travesty has recently gone missing with China busy with portfolio sales and defaulting commodities and India finally catching up on the GDP ramp after a couple of misses.

No Ball..Free Hit.. Australian business practices have at best been ‘questionable’ with their archaic tomes in reporting for reporting sake and a obstinacy in allowing games, regulations and corporates in after a proverbial Viking bash on the druids

Single.. IPL is going thru its next auctions on the 19th, details tweeted yesterday

DLF Maximum.. The Indian Soccer Championship has snagged a Rs 194 crs sponsorship , a first of its kind in early season, while the World Cup headed Indian Hockey team a non starter, PHL having brought IHF down in 0h Eight

Get the Game! Happy 2010

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Tags: Cricket Australia, Fried Chicken, IPL, KFC, Lalit Modi, Marketing, Superbowl