Social Media and New Markets

Social conversations from the web / social engines

The perfect add on for a google or even twitter itself…Backtype is still managing with $300k according to Crunchbase, but could easily pull $20m odd from the eventual buyer right now. The backtype product used by posterous, is quite sturdy on its own, pulling conversations from Top blogs, Twitter and possibly all social media, without restriciting it to each tweet on the subject, thus if i tweet in reply, it will show up as a complete conversation.

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This #AlanMulallyHigh seminar was tweeted by @boutblack to catch up on Cars as US Sales grow with 17% share for Ford and while China has introduced budget trims to keep customers happy, India is glowing with 180000 cars twice in a row in 2010..

We take pride of place as the undisputed #1 in all Marketing , Social Media and.. WordPress, anyone? | Advantage social http://ow.ly/1evrx
about 1 hours ago via HootSuite

The Chinese banks look comfortable as tools of state policy http://ow.ly/1gmES
about 2 hours ago via HootSuite

ADVANTAGES.US serves india stock interests & global stock analysis! #1 in #India #China #Investing #Business #Finance & #marketing #postrank
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The Retail Banking coalition | Advantage Lifestyle, HDFC Kotak raise rates http://ow.ly/1e4Wv
about 4 hours ago via HootSuite

Daimler got out of its holdings in Tata Motors with TaMo rolling out its own Aria, Nano The baton passes to Citi for $450 m #AlanMulallyHigh
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Please track the automakers’ #AlanMulallyHigh seminars @boutblack as car sales rebound in February – posting auto industry updates
42 minutes ago via HootSuite

Geneva continued the green theme with Porsche Cayenne S, 911 GT3 R Hybrid, and the high-end 918 Spyder prototype #AlanMulallyHigh
40 minutes ago via HootSuite

Lotus and Lexus also ended up showing hybrids, Chinese manufacturers taking advantage of the same to sell simple cars #AlanMulallyHigh
36 minutes ago via HootSuite

Ford is in the meantime using Twenty somethings to soup up its Voice activated SYNC to add Facebook and Twitter to the dash #AlanMulallyHigh
34 minutes ago via HootSuite

Chinese BYD is the first in the market with the E6 Electric battery/Car. Don’t drink the battery fluid but kids may love it #AlanMulallyHigh
30 minutes ago via HootSuite

Audi’s A1 eTron Mega City Vehicle was unveiled at the auto show, while VW brought the non eectri VW Polo to the show #AlanMulallyhigh
23 minutes ago via HootSuite

The new small cars end up in the deluxe B segment rather than compete with Suzuki’s 50% market share as was always expected #AlanMulallyHigh
18 minutes ago via HootSuite

GM’s Chevy Beat has to immediately fend off competition from VW Polo as well..priced at an even $10K #AlanMulallyHigh
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The IPL season brings all the soaps and the suds with new ads http://ow.ly/1gqhs
about 1 hours ago via HootSuite

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the sports extravaganza is here, and already we can see the social streams fighting each other in media..India’s prim and proper but poor middle class inherently prefer the non PC non You Tube video TV Ads and Media Contests as social collaboration,! Someone participating in this Nokia TVC for example could very well shut down use of Facebook and Twitter during the game.

Another tired lame and infuriatingly logical trouble maker is the fact that while You tube has made its circulation on highly objectionable material and ads that may lead brand marketers to give their social strategy to young anti social Twenty somethings, The PPP value of the Rupee fails to encourage global corporations unifying their processes for Copenhagen to even think of planning for a $5 bn Dollar IPL when making their friendly social strategy virals and plans. Witness Coke, Ford and any of the global banks in Asia..A simple fracture right in the collarbone, before you pick up the virtual bat

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Social Media has affected greater brands, but Kodak’s taken it to heart in the products Kodak sells..translating the last ten years’ ‘Kodak moment’ to “Emotional Technology” transforming itself into a digital company. Kodak includes a share button on the latest slice cameras, enabling ‘tweeting’ photographs from the camera to Flickr and Facebook. Eastman Kodak is currently limited by its B2B successes but focusses on its consumer businesses for maximising the value of Sharing. They have also showcased their Emotional Technology in introducing Facial recognition so we can identify one person once from the back of the camera and catalog all the person’s photographs together.

CMO Jeff Hayzlett shows how he has taken it in Industrial inkjet printers that print 4000 pages per min to pop notes on a credit card transaction as on the other transaction documents to enable perfect matching.

Jeff is also getting popular on the web recently and appears as keynote at the Streaming Media East in May 2010

Imagine being able to say we have been associated with the Olympics since 1896. They changed strategy at Beijing towards B2B events..well he seems to be saving a lot delivering these value keynotes

And imagine having social media without a mobile browser and a desktop machine..And online/streaming videos are definitely hot

Kodak used to do $15 bn in film rolls 5 years ago, and now it does $200 MM every year in the same. Also Kodak is introducing new kiosk software for Facebook photos to be directly printed..

On average, more than 100 million images are uploaded to Facebook every day, yet most of those photographs never exist beyond the Web. In launching a new, feature-rich version of its kiosk software, Kodak will instantly make all of those pictures easily printable at retail.

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NASDAQ listed comScore (SCOR) came up with the true impact of IPL on the You tube enabled season 3. Now we know there are around 4-5 million You Tube players expected on for the various SUV and Insurance digital campaigns, as also Tendulkar. Online audiences have increased by 15% yoy in January 2010 to 40 million visitors. Total minutes spent on sports sites as also page views doubled, while the no. of visits increased from 22 million in Jan 2009 to 62 million in Jan 2010

Meanwhile competitor Nielsen reported that world-wide social media usage upped 80% to five and a half hours year on year Online games and instant messaging are the other popular engagement traps where people spent more time. 205 million of the 308 million unique visitors went to Facebook in December 2009. Aussies spent the maximum 6hrs 52 mins on social sites.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Sports sites in India as the country prepares for the India Premier League’s (IPL) third season. The study found that more than 10 million Internet users at home and work locations in India visited a sports site in January 2010, nearly double the number from the previous year.

“The sports category has experienced tremendous growth throughout the last year as more Indians turn to the Internet as their first source of up-to-the-minute news on their favorite teams and players,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “January saw a particularly strong increase in traffic fueled by the IPL3 player auction on the 19th of the month. With IPL3 set to begin in March, we expect to see continued growth at many sports sites as fans prepare for the tournament’s return to India.”

More than 10 Million Visit a Sports Site in January

In January 2010, 10.3 million Internet users age 15 and older visited a sports site in India from a home or work location, an increase of 97 percent from the previous year. Yahoo! Cricket led as the most visited sports destination with nearly 4 million visitors, up 305 percent versus last year. ESPN grabbed the #2 position with 3.5 million visitors (up 109 percent) followed by Sify Sports with more than 1 million visitors (up 379 percent). Cricket-specific sites also posted strong visitation figures including CricBuzz.com (640,000 visitors), CricketNirvana.com (523,000 visitors),KrishCricket.com (306,000 visitors) and Cricketnext (278,000 visitors).

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Posterous got funded too! Time Sharespost and others started getting to these new kids on the block. It moves fast!

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We take pride of place as the undisputed #1 in all Marketing , Social Media and Advertising subjects courtesy the in-depth analytic engagement measurement criteria of postrank. It has given us great satisfaction to follow each of our instincts as Advantages.us brands spread themselves as #1 in Business, Finance, Banking and all things TWITTERONE for it was a job well done and the world was going some place better.

Even as we speak, the IPL juggernaut rolls on, NFL Combine gets candidates ready for the draft and Reebok just tries a XXX campaign as Coke puts over on all the radioactive social viral brands like P&G, Pepsi and more. They are all here. And it was all enabled by that Content Marketing System, the gem which is undoubtedly getting a rough deal in the market as a blogging platform.

What WordPress gives you, some times unknowingly, goes far beyond simple blogging and journo licences for day-bloggers. This piece of software and the linked Web partners are one up on the best in Online, digital media and offline conventional marketing engines. Also, WordPress is literally 10^6 ( A million times ) better in saving you from spam, digital advertising pots and the myriad scams that give the internet a bad name and make it a scammy, spammy non-live game..To be in tune with the social web must have been a constant race for that which started as a blogging engine, but they have done it and we must all make use of that to grow the web’s own franchise. It’s not just Facebook, It’s not just Facebook and Twitter but it ’s definitely Facebook, Twitter and WordPress and these are all tools you need to carry your trade, whatever that may be.

Here we are and here you are, we will be with wp.com for a while just because it’s so cosy here. I hope they give me a call to discuss growing their business somewhere. That would be something to talk about…

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mindjumpers.wordpress.com had the coke zero story first , if you want to go by timeline..and it is a you tube video, so we waited a while even otherwise

Facial recognition search which profiles mage attributes to find likes, has 100s of patents in most ivy league and top 10 Technology universities in the United States. Its commercialization started in 2005 when one of our friends, ojos.com / riya.com started work with a team from Stanford et al.

Well Zero is trying to make a living from discovering your own image in the mirror, a discernible likeness of the very you photographs across facebook, in an audacious experiment for the social media. Would someone mind rejuvenating six degrees experiment again?

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That song just played in my last.fm and it’s a song of the early blues before Chuck Berry and Beach Boys sparred to give us Rock n Roll at Cadillac! I am new to music history but this one will be a mouthful to most of you out there. The Muddy Waters movie was a revelation and I wolfed down every minute of it. I knew my love for Jazz and Blues and for Rock n Roll weren’t really oceans apart

Baby, Please Don’t go…

Well I could use these titles on a lot of the come here start blogging posts that have the top of the tops sharing their blogging experience at problogger and some web ink now, but I guess i like marketing pilgrim, Advantage zyaada and our Social Networking and New Markets cause.

What we need however is get away from the tips and the dealmaking online and define a new spectrum of choice for online readers. Otherwise we will probably keep inventing more social networks and a Web 3.0 and a 4.0..

The Web is still not a commercial success. Even the crowdsourcing options and the live streaming videos are not going to go the mile like many Facebook and Twitter wannabes unless commercial success without resorting to extinct digital and search engine based business and advertising models is attained. Much more difficult than Nirvana and Your beer at the pub.. Did you know that pubs in the UK were making losses well into the nineties and some oughties as well!!

If you tour the business here, the posts are all starting points with some intermediate and final winning posts that open up commercial business and Business deals of gresat appeal for the webizens. While the web does provide a great deal today for the sincere researcher and the flippant young devil to brows, it needs some payback, which currently comes only in forms of ideas and not much in dollars even from big corporations. Online advertising and its CTM, CPC models may have grown and will grow, but they cannot be the mainstream for the web.

Why not advertising?

Well, because even if you look at scoring probabilities and models forweb marketing they show Content Marketing right up there leaving other web models in the distinctly invalid 2,3 and 4 Quadrants . As the only participant in the First Quadrant in Engagement vs Sentiment, content Marketing and the social media equivalent that is also content rich ( even on Twitter) the answer is more Sponsorships, content campaigns and longer partnerships than Tiger Woods or “Blogging pays for expenses” advertorials

Also, when analytics enter a rich design phase like ‘riight about now’ the stunning results from that on your marketing dashboard could mean adding multiple zeros to your 5% digital budget and even more for the social web.

It is your social experience, the work in business design that becomes obvious when youw write, and your brands’ message as you talk to its stakeholders that is far beyond crowdsourcing and tweeting just for the sake of tweeting..

Keep listening. Keep watching. Start writing back.

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Dallas and Atlanta scrape through to the play offs as March Madness creeps ion on IPL season on Twitter

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