Can the network raise the bar, but it’s not that Sprint stadium
It’s okay, we know you didn’t come here just for the superbowl ads. Let’s tell you more, anyway. Analytics, and not the garden fly variety, are taking over the social world. When Twitter first started paining the game last year with billions of microbuzz d’drib’ molecules last year, it wasn’t early days but a lot of newbies like us built our franchise on it. This time, motorola is shooting for it. Also, there is the other USA today ad meter and hash tags like the #brandbowl #sbads and #SB44 from the company (The Firm)
No longer is it just about wracking your network wires on the you tube page, but that does not mean we have the best ready yet. Here is the USA today page in case you are missing the broadcast..and we recommend the #brandbowl during the game.
The Super Bowl ad touts not a single phone, but Motoblur, the company’s proprietary service that collects social networking data and sends content such as Facebook and Twitter updates to a phone in real time.
I never rooted for any of the Mannings, that ’s a lie — only Manning, Eli mid way in the Giants Season..but Drew Brees is our fave. Get in there.
Like other advertisers, Motorola is building online buzz for its Super Bowl spot. Its Web site has a video of three short, seemingly unrelated vignettes: a boy staring at a phone while something explodes in a microwave behind him; an Asian couple sitting sullenly at a table; and a truck running over a taco stand. Meanwhile, a teaser image for the ad shows a stylish bathtub filled with suds.
Alterian, a Chicago-based marketing company, has been tracking Super Bowl ad-related online conversations since early December. Heading into the weekend, Motorola ranked eighth of 35 advertisers in total volume of social media buzz. The company was 19th on Alterian’s social engagement index, which measures reach and popularity, and 33rd in sentiment.
Keith Tsang, product marketing manager at Alterian, said Motorola’s relatively low ranking could stem from its decision not to reveal its full ad online, as other brands have done.
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