Social Media and New Markets

A VW special package delivery

zyaada — Sat, 13 Mar 2010 08:40:11 +0000

Does being treated like kids keep buyers happy?

WOLFSBURG, GERMANY – MARCH 11: Cars by German automaker Volkswagen AG stand parked in one of two towers at the Autostadt customer reception center at the Volkswagen factory on the day of VW’s annual press conference on March 11, 2010 in Wolfsburg, Germany. VW Chairman Martin Winterkorn admitted that VW had been affected by the worldwide financial crisis in 2009, though reported that many of VW’s brands reported growth, especially in China. VW customers who come to Wolfsburg to pick up their car in person receive their new car after a robot extracts the car from one of the two towers and brings it to them via an automated, underground transport system. Each of the two towers hold 400 cars. (Photo by Sean Gallup/Getty Images)
Content © 2010 Getty Images All rights reserved.

Volkswagen – No. 1 in 5 years? | Advantage Brands

zyaada — Fri, 12 Mar 2010 07:44:59 +0000

Though they are pretty average in China, they have some other key geographies an segments with Audi rating 1 million cars for its 2010 target, in the US..China however, sells 1 million cars a month and they are probably ahead on hybrids also.

That brings the next moot point. Why would anyone forego his small budget and pay a high premium for a hybrid? Prius is a good story, so is the small car revolution be it BYD or Nano or Maruti. Also distribution is important.

VW chairman making his point clear in front of the Touareg hybrid..Touareg area sub saharan tribe that brave the Sahara..

However , VW launch budgets in India seem fine for a small aspiration, not a large footprint of a Suzuki. Is that just the test phase?

The business of social conversations

zyaada — Thu, 11 Mar 2010 03:01:25 +0000

This product is way too cool… | Advantage social

Social conversations from the web / social engines

The perfect add on for a google or even twitter itself…Backtype is still managing with $300k according to Crunchbase, but could easily pull $20m odd from the eventual buyer right now. The backtype product used by posterous, is quite sturdy on its own, pulling conversations from Top blogs, Twitter and possibly all social media, without restriciting it to each tweet on the subject, thus if i tweet in reply, it will show up as a complete conversation.

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BackType

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A true hybrid update for Cars | Advantage social

zyaada — Wed, 10 Mar 2010 09:03:29 +0000

This #AlanMulallyHigh seminar was tweeted by @boutblack to catch up on Cars as US Sales grow with 17% share for Ford and while China has introduced budget trims to keep customers happy, India is glowing with 180000 cars twice in a row in 2010..

We take pride of place as the undisputed #1 in all Marketing , Social Media and.. WordPress, anyone? | Advantage social http://ow.ly/1evrx
about 1 hours ago via HootSuite

The Chinese banks look comfortable as tools of state policy http://ow.ly/1gmES
about 2 hours ago via HootSuite

ADVANTAGES.US serves india stock interests & global stock analysis! #1 in #India #China #Investing #Business #Finance & #marketing #postrank
about 2 hours ago via HootSuite

The Retail Banking coalition | Advantage Lifestyle, HDFC Kotak raise rates http://ow.ly/1e4Wv
about 4 hours ago via HootSuite

Daimler got out of its holdings in Tata Motors with TaMo rolling out its own Aria, Nano The baton passes to Citi for $450 m #AlanMulallyHigh
44 minutes ago via HootSuite

Please track the automakers’ #AlanMulallyHigh seminars @boutblack as car sales rebound in February – posting auto industry updates
42 minutes ago via HootSuite

Geneva continued the green theme with Porsche Cayenne S, 911 GT3 R Hybrid, and the high-end 918 Spyder prototype #AlanMulallyHigh
40 minutes ago via HootSuite

Lotus and Lexus also ended up showing hybrids, Chinese manufacturers taking advantage of the same to sell simple cars #AlanMulallyHigh
36 minutes ago via HootSuite

Ford is in the meantime using Twenty somethings to soup up its Voice activated SYNC to add Facebook and Twitter to the dash #AlanMulallyHigh
34 minutes ago via HootSuite

Chinese BYD is the first in the market with the E6 Electric battery/Car. Don’t drink the battery fluid but kids may love it #AlanMulallyHigh
30 minutes ago via HootSuite

Audi’s A1 eTron Mega City Vehicle was unveiled at the auto show, while VW brought the non eectri VW Polo to the show #AlanMulallyhigh
23 minutes ago via HootSuite

The new small cars end up in the deluxe B segment rather than compete with Suzuki’s 50% market share as was always expected #AlanMulallyHigh
18 minutes ago via HootSuite

GM’s Chevy Beat has to immediately fend off competition from VW Polo as well..priced at an even $10K #AlanMulallyHigh
17 minutes ago via HootSuite

The IPL season brings all the soaps and the suds with new ads http://ow.ly/1gqhs
about 1 hours ago via HootSuite

Can IPL stay social? | Advantage social

zyaada — Wed, 10 Mar 2010 08:53:05 +0000

the sports extravaganza is here, and already we can see the social streams fighting each other in media..India’s prim and proper but poor middle class inherently prefer the non PC non You Tube video TV Ads and Media Contests as social collaboration,! Someone participating in this Nokia TVC for example could very well shut down use of Facebook and Twitter during the game.

Another tired lame and infuriatingly logical trouble maker is the fact that while You tube has made its circulation on highly objectionable material and ads that may lead brand marketers to give their social strategy to young anti social Twenty somethings, The PPP value of the Rupee fails to encourage global corporations unifying their processes for Copenhagen to even think of planning for a $5 bn Dollar IPL when making their friendly social strategy virals and plans. Witness Coke, Ford and any of the global banks in Asia..A simple fracture right in the collarbone, before you pick up the virtual bat

Kodak gets digital | Advantage Brands

zyaada — Tue, 09 Mar 2010 15:59:55 +0000

Social Media has affected greater brands, but Kodak’s taken it to heart in the products Kodak sells..translating the last ten years’ ‘Kodak moment’ to “Emotional Technology” transforming itself into a digital company. Kodak includes a share button on the latest slice cameras, enabling ‘tweeting’ photographs from the camera to Flickr and Facebook. Eastman Kodak is currently limited by its B2B successes but focusses on its consumer businesses for maximising the value of Sharing. They have also showcased their Emotional Technology in introducing Facial recognition so we can identify one person once from the back of the camera and catalog all the person’s photographs together.

CMO Jeff Hayzlett shows how he has taken it in Industrial inkjet printers that print 4000 pages per min to pop notes on a credit card transaction as on the other transaction documents to enable perfect matching.

Jeff is also getting popular on the web recently and appears as keynote at the Streaming Media East in May 2010

Imagine being able to say we have been associated with the Olympics since 1896. They changed strategy at Beijing towards B2B events..well he seems to be saving a lot delivering these value keynotes

And imagine having social media without a mobile browser and a desktop machine..And online/streaming videos are definitely hot

Kodak used to do $15 bn in film rolls 5 years ago, and now it does $200 MM every year in the same. Also Kodak is introducing new kiosk software for Facebook photos to be directly printed..

On average, more than 100 million images are uploaded to Facebook every day, yet most of those photographs never exist beyond the Web. In launching a new, feature-rich version of its kiosk software, Kodak will instantly make all of those pictures easily printable at retail.

The burger map of the United States | Thanks Kaw

zyaada — Tue, 09 Mar 2010 11:46:50 +0000

It’s all beef. Despite all the tweets (for pizza and the sandwiches here) access to your choice of burgers is pretty severely limited, your office location deciding between a Whopper, A Sonic or a Big Mac, and all the new healthy salads..anyone with a map including Quiznos and Pizza?

The McDonalds’ places look eeriely back to the 13 states of the Confederates that lost the Civil War but look pretty well off

The Burger Map of the United States

IPL opens research giga counters | Advantage Brands

zyaada — Mon, 08 Mar 2010 15:12:54 +0000

NASDAQ listed comScore (SCOR) came up with the true impact of IPL on the You tube enabled season 3. Now we know there are around 4-5 million You Tube players expected on for the various SUV and Insurance digital campaigns, as also Tendulkar. Online audiences have increased by 15% yoy in January 2010 to 40 million visitors. Total minutes spent on sports sites as also page views doubled, while the no. of visits increased from 22 million in Jan 2009 to 62 million in Jan 2010

Meanwhile competitor Nielsen reported that world-wide social media usage upped 80% to five and a half hours year on year Online games and instant messaging are the other popular engagement traps where people spent more time. 205 million of the 308 million unique visitors went to Facebook in December 2009. Aussies spent the maximum 6hrs 52 mins on social sites.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Sports sites in India as the country prepares for the India Premier League’s (IPL) third season. The study found that more than 10 million Internet users at home and work locations in India visited a sports site in January 2010, nearly double the number from the previous year.

“The sports category has experienced tremendous growth throughout the last year as more Indians turn to the Internet as their first source of up-to-the-minute news on their favorite teams and players,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “January saw a particularly strong increase in traffic fueled by the IPL3 player auction on the 19th of the month. With IPL3 set to begin in March, we expect to see continued growth at many sports sites as fans prepare for the tournament’s return to India.”

More than 10 Million Visit a Sports Site in January

In January 2010, 10.3 million Internet users age 15 and older visited a sports site in India from a home or work location, an increase of 97 percent from the previous year. Yahoo! Cricket led as the most visited sports destination with nearly 4 million visitors, up 305 percent versus last year. ESPN grabbed the #2 position with 3.5 million visitors (up 109 percent) followed by Sify Sports with more than 1 million visitors (up 379 percent). Cricket-specific sites also posted strong visitation figures including CricBuzz.com (640,000 visitors), CricketNirvana.com (523,000 visitors),KrishCricket.com (306,000 visitors) and Cricketnext (278,000 visitors).

What do you think of these candidates? | Advantage social

zyaada — Sat, 06 Mar 2010 03:28:30 +0000

Posterous got funded too! Time Sharespost and others started getting to these new kids on the block. It moves fast!

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Posterous

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Y Combinator

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Wordpress is mandatory too! | Advantage social

zyaada — Fri, 05 Mar 2010 07:35:00 +0000

We take pride of place as the undisputed #1 in all Marketing , Social Media and Advertising subjects courtesy the in-depth analytic engagement measurement criteria of postrank. It has given us great satisfaction to follow each of our instincts as Advantages.us brands spread themselves as #1 in Business, Finance, Banking and all things TWITTERONE for it was a job well done and the world was going some place better.

Even as we speak, the IPL juggernaut rolls on, NFL Combine gets candidates ready for the draft and Reebok just tries a XXX campaign as Coke puts over on all the radioactive social viral brands like P&G, Pepsi and more. They are all here. And it was all enabled by that Content Marketing System, the gem which is undoubtedly getting a rough deal in the market as a blogging platform.

What WordPress gives you, some times unknowingly, goes far beyond simple blogging and journo licences for day-bloggers. This piece of software and the linked Web partners are one up on the best in Online, digital media and offline conventional marketing engines. Also, WordPress is literally 10^6 ( A million times ) better in saving you from spam, digital advertising pots and the myriad scams that give the internet a bad name and make it a scammy, spammy non-live game..To be in tune with the social web must have been a constant race for that which started as a blogging engine, but they have done it and we must all make use of that to grow the web’s own franchise. It’s not just Facebook, It’s not just Facebook and Twitter but it ’s definitely Facebook, Twitter and WordPress and these are all tools you need to carry your trade, whatever that may be.

Here we are and here you are, we will be with wp.com for a while just because it’s so cosy here. I hope they give me a call to discuss growing their business somewhere. That would be something to talk about…

Social Media and New Markets

A VW special package delivery

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