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India wins the World Cup | Advantage Brands
Tweet The 2011 Cricket World Cup was won deservingly with a team effort befitting World Champions at the top of their form Brand Dhoni and Brand India just got the final quality certification to build the new century. Here is the prize. and don’t forget 160 million Indian viewers before the finals, 160 for the [...]
Getting Silk from India ( in your dreams Conan)
Tweet The world’s quite done with viral video and half baked India scripts I think with Facebook around and even Twitter, you can forget viral video and go to light implementations and fully edited video. LeBron any day ( See later post above) Extending the India mystique for your brand without touching the land again! [...]
Adage Power 150 | Advantage Brands, Advantage social
Tweet We just entered the Power150 for ourselves, and as CI builds up Also our sister blog for Marketing and Branding is an Adage Power Blog in Marketing Related articles by Zemanta This Week’s Top 7 Buzzy Brands from AdAge & OneRiot (oneriot.com) Related Reading: Sabrina Bryan: Byou – The Hot New Dance WorkoutDancer, singer [...]
Advertising budgets and the Asian conquest | Advantage Brands
Tweet Kraft has just realised that with Cadbury’s spending 9% of its sales on its marketing budget,Kraft strategy to increase spends was just in time, and may be the propelling engine for emerging market growth. Consequently in the second half of the year, Kraft singles, Philadelphia Cream Cheese and even Maxwell’s Coffee House is going to get [...]
How TED sells Brand India.. | Advantage social
Tweet Building new memes, growing civilization¡ The non profit charter, the social web and being a global citizen Related Reading: Sabrina Bryan: Byou – The Hot New Dance WorkoutDancer, singer and actress, Sabrina Bryan, has a very important message of empowerment for girls – be happy, be healthy – BYOU! Bryan, of The Disney … [...]
The Ford Figo and The VW Polo land in India
Tweet WSJ read it well, but on its own small base of 100 odd subscribers (lol) in India, they are rather stretching to meet the high bar.. Ford is but doing well after the launch of the Figo and extnding outlets to 160 including the best of rural India ( Tier 2 towns and further [...]
The Little Master | Advantage Sports
Tweet When Sachin Tendulkar travelled to Pakistan to face one of the finest bowling attacks ever assembled in cricket, Michael Schumacher was yet to race a F1 car, Lance Armstrong had never been to the Tour de France, Diego Maradona was still the captain of a world champion Argentina team, Pete Sampras had never won [...]
Establishing the wealth of your brand
Tweet India’s Investment rate is a piggish 36% . People seem to have an innate strength from having put their money in a FD. While HSBC Canara’s new dimpled cheeks shone in the baby showers on OOH Media, ( new ad speak /for bored upwardl y mobile salaried Twenty-somethings and senior bystanders watching Flat panel [...]
Bring it On, Cricket TV | Advantage Sports
Tweet Sports Marketing can so easily be confused with selling the game on TV. In fact in its early days for the NFL and all that is American it used to be so true. Well, out here in Asia or for soccer, Europe, it is still very much true. Think of a game, and automatically [...]
Adding Cs to Two Thousand Ten - on the Blimp
Tweet The two new C’s beating the P and the G in Gillette or now called the ex-Folgers sanitary brand coy has failed to deploy the safety parachute as campaigns from Coke are likely soon flooding the market for this year’s numero uno position in Asia. Esp. with the Asian challenge fading for Coke as [...]
