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The Ford Figo and The VW Polo land in India
Tweet WSJ read it well, but on its own small base of 100 odd subscribers (lol) in India, they are rather stretching to meet the high bar.. Ford is but doing well after the launch of the Figo and extnding outlets to 160 including the best of rural India ( Tier 2 towns and further [...]
The first 2011 Campaign Advertisement! | Catching up with Cars
Tweet Jeez, It’s a Renault Documentary for everyone. You could have an extended version all year in a virlal video or ideally in a full length documentary of maybe 19-20 minutes, or even a mini series, why the ad? Renault introduces the first failures in Electric. A crippled revolution as always frm Renault..Carlos Ghosn, if [...]
The recovering US Auto story | Advantage Lifestyle
Tweet Here we are, Easter weekend in full swing and the car makers celebrating, not just at the tiring Auto show parade, this time in New York, but also including Toyota which came back with sales of more than 186K cars in the US Market up 45% from last year for March. GM is back [...]
Toyota is back with a bang! | Advantage Lifestyle
Tweet Here’s a heads up for those waiting for their investments to come back. The latest to make a “certified” come back is the “sudden acceleration crisis” hoit Toyota. We have seen the media build up since the last recalls, even as Toyota continues to figure last in Brand consideration and other such measures of [...]
Volkswagen - No. 1 in 5 years? | Advantage Brands
Tweet Though they are pretty average in China, they have some other key geographies an segments with Audi rating 1 million cars for its 2010 target, in the US..China however, sells 1 million cars a month and they are probably ahead on hybrids also. That brings the next moot point. Why would anyone forego his [...]
Launching your car at the Chicago Auto Show
Tweet The Chicago Auto show opens tomorrow. That’s where all the new electric hybrids are there too..(see below) The handsome Prius and the handsomer logo from Toyota. Will they come back next month? More from the Chicago Auto Show This one is the GM comeback vehicle, the Stingray and is going to be Chevy’s car [...]
The Teens Brands: Electric Hybrids?
Tweet Should they be at the Electronics Show? Or the Chicago Auto show? Everyone’s pushing electric hybrids now, even as Prius gets brakes out and Volt isn’t ready. Kia has the Kia Ray which came out at the Chicago Auto Show. If! got it before us, the designers that they are..But Cars still belong to [...]
Work in Progress | Superbowl 2010
Tweet With Ads piced in between $2.5 million to $3 million, CBS has sold 70 spots for the Miami Superbowl . Sun Life stadium gate revenues for the expected 130,000 capacity crowd and the pre-game and post-game sponsorships will bring in another $200 million. More than 80 million viewers watched the Superbowl on TV last [...]
Jason Statham's Retro Superbowl | Advantage Brands
Tweet Some Neon, Some clean Fun Hyundai’s Joel Ewanick on the other hand will continue to upscale Hyundai’s offering from cheap small cars. The company guaranteed new buyers a year’s worth of gas at $1.49 per gallon after early 2009 ads promising good credit history failed to click. Hyundai’s advertising has ben the exact unremarkable [...]
The Audi Clean Diesel Ad | Defining Change
Tweet According to the Adage video Podcast, Audi’s budget for the year is up 20% selling more Clean Diesel to Americans against the odds. It’s campaign last year proved that it doesn’t take much to send all the 1.5 million BPD of Saudi Oil back. The campaign is a refreshing reminder to Dodge, Ford, Nissan [...]
