The Ford Figo and The VW Polo land in India

May 3, 2010 zyakaira No Comments

Tweet WSJ read it well, but on its own small base of 100 odd subscribers (lol) in India, they are rather stretching to meet the high bar.. Ford is but doing well after the launch of the Figo and extnding outlets to 160 including the best of rural India ( Tier 2 towns and further [...]

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WSJ read it well, but on its own small base of 100 odd subscribers (lol) in India, they are rather stretching to meet the high bar..

Ford is but doing well after the launch of the Figo and extnding outlets to 160 including the best of rural India ( Tier 2 towns and further down in the country too) Ford is now selling thrice the cars it was selling a year back, 10000 in March and 9000 in April..

Polo is the other important newbie in India, though their cute ads have not been shopped socially yet by their big $10 million India campaign. After a connoisseur’s ad for the Beetle and a kid’s surprise ad for its fleet, the VW team, very forthcoming on camaignindia.in have launched the polo ads also for a distinct “desi” audience..keeping the fun theme the Polo follows in Europe

In this one in Europe, we have a terrorist blowing himsel up, while the singing dog and a girl in see through semilucent white material loving airconditioning (toyota) come to mind and you tube as well

Maruti ( Suzuki is also a VW holding) is meanwhile scoring high on the Ritz and the Wagon R, working on the product rather than the marketing and still have a good hand for they won’t be down shopping into skoda bodies or other plastic experiments , while Hyundai is good TOM recall for the i10 ads and an overall vfm proposition. GM has new chinese management but the smaller models score high, Toyota still looking for the killing tell from the market

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