If your job has you tasked with monitoring your company’s online presence, you’re probably dealing with Twitter in some way. Running occasional manual searches for your company’s name is one way to go, but a better way would be to sign up with a service like TweetBeep.
TweetBeep is a free service that will email you as frequently as once per hour with any Twitter mentions of the search terms of your choice. The service is ad-supported, but if you find that you need it, TweetBeep also offers a premium option for $20US/month that allows you to receive updates as frequently as every 15 minutes, up to 200 different alert searches, and no advertising.
While TweetBeep allows you to set a number of criteria for your alerts, one of the most interesting is the ability to set an “Attitude” criteria. You can choose from three:
Positive attitude
Negative attitude
Asking a question
This appears to be a fantastic way to stay on top of how people are perceiving your company or brand, and gives you the ability to very quickly react to your customers or users. It can also be useful for heavy Twitter users to ensure they don’t miss any mentions. I should note that as of the time of this writing I had some difficulty with the email confirmation process – it took multiple requests and over an hour before my email confirmation arrived in my inbox.
[via Stay N' Alive]
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1 Comment until now
Very interesting! When I first started reading I assumed this could be something duplicated by Google Alerts — but the “attitude” algorithm sounds very interesting. Might be a great tool for clients that have a lot of conversation to manage. Thanks!