Different Values | The new HSBC Global Campaign

August 11, 2010 zyakaira No Comments

Tweet While HSBC is not that successful as a brand or a business in the US, it carries its Global local campaign there too. They have definitely got an enduring feel to the brand from its now almost 10 year old consistent theme in branding and showcasing of now Different values or then “The world’s [...]

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HSBC continued its Diffferent Values campaign at the height of the Lehman scandal and as other banks exited sponsorships

While HSBC is not that successful as a brand or a business in the US, it carries its Global local campaign there too. They have definitely got an enduring feel to the brand from its now almost 10 year old consistent theme in branding and showcasing of now Different values or then “The world’s local bank”. Much like the Mac vs PC campaign that ran 3 years and more to some great copy, HSBC’s understated campaign survived the crisis and esp in emerging markets a lot of establishment value accrued to it while other Financial Brands fought regulatory battles in more public and much more denigrating spats. There move out of London was almost unseen to boot.

Here is one that is outside the frame for their green insurance venture in Brazil

Latam campaign for HSBC - Green Insurance from HSBC / Corporate Social Responsibility

At home in London of course they have lassi making washing machines just two years ago while they use the same Raj Kapoor’s contemporary Adolf Hitler in the Different Values campaign print ads. The latest TV campaigns being used are a little more sophisticated, but the same cataclysm of cultures and a crowded scene establishing common aspirations across emerging markets

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