Monthly Archives: November 2010
Nike’s right! – Give me LeBron any day!
Tweet Now that could go viral and so could P&G with a reason and a vengeance..n fact the difference between this and Conan is already showing and I am guessing will show more on Facebook, using the drill down analytics now available Related articles The Ticker: LeBron’s ad; Baby stats; Murdoch vs. Hollywood PR; Guide [...]
Getting Silk from India ( in your dreams Conan)
Tweet The world’s quite done with viral video and half baked India scripts I think with Facebook around and even Twitter, you can forget viral video and go to light implementations and fully edited video. LeBron any day ( See later post above) Extending the India mystique for your brand without touching the land again! [...]
Inspiration for a new social paradigm | Advantage Brands
Tweet The career of this new social age is definitely editing. it’s been in hollywood but now fans will do for celebs, sports and movies itself. Witness this smoking jacket example from a movie neer made but featuring Brad Pitt, Vin Diesel and a lot of body paint. A lot of brand could use such [...]
Marketing Research and Black Friday: Does it even happen in-store?
Tweet Image via Wikipedia Of course Lifestyle consumption ( not luxury consumption) has been holding the doors of penury wide shut for the USA but with Nielsen reporting data measurement numbers online also we could have a considerable gap on the positive side from offline shopping ideas. Well this online clicking stuff is really catching [...]
Yes, Brand Gurus do have a weakness for video.
Tweet Here is an eye opener from the Los Angeles Auto show. LA times is doing pretty well with new media. Intelligent too. and matter of fact. going to be a great brand. Btw, head over to the main site for the Advantage zyaada take on GM as well. Related Reading: Grand Theft Auto: San [...]
Did we say Old hat!
Tweet Well if that was the BMW, this is the MErcedes that has already sold a million cars in the first 10 months of the year. Their Pete Yorn ad Related Reading: Grand Theft Auto: San AndreasOFFICIAL INTERSCOPE RECORDS AND ROCKSTAR GAMES PROUDLY ANNOUNCE A JOINT VENTURE FOR THE WORLD-RENOWNED PUBLISHING LABEL OF TAKE-TWO INTERACTIVE [...]
We are going ballistic on the beamer!
Tweet The Audi brand has made a sure and swift comeback for sure, but here is Old hat from the BMW The Indian Market for example is now more than 3000 Cars per month in luxury segments and China mostly a million but the BMW is pretty much there even in today’s advertising with eco [...]
Xtranormal Inline video movies: The new Primers you always wanted to create
Tweet Image via CrunchBase The idea has tremendous potential but like Twitter it needs to watch for going down subscription vs free. Facebook made it but this one may face a few challenges on the way,. However a simple elegant movie is easier for ropagating powerful ideas across the web for a brand esp a [...]
