Monthly Archives: August 2010
BofA constructs the new paradigm | Advantage Brands
Tweet After years of swiping that highly volatile status symbol that supplied oodles of credit to households, Visa power has finally subscribed to doing away with the cards. Starting next week ( September ’10) Visa will roll out a new payment lifestyle for subscribers on latest launch till the Holiday season gets over in December [...]
Different Values | The new HSBC Global Campaign
Tweet While HSBC is not that successful as a brand or a business in the US, it carries its Global local campaign there too. They have definitely got an enduring feel to the brand from its now almost 10 year old consistent theme in branding and showcasing of now Different values or then “The world’s [...]
Another busy sports season | Advantage sports
Tweet After the Soccer World Cup, the brand feast continues with the new NFL season still showing the stars like Drew Brees and Reggie Bush from the Saints and draft ‘starters’ like Colt McCoy, Sam Bradford, Tebow and Michael Crabtree & Beanie Wells from the class of ’09 and yore. While Pepsi took time out [...]
Adage Power 150 | Advantage Brands, Advantage social
Tweet We just entered the Power150 for ourselves, and as CI builds up Also our sister blog for Marketing and Branding is an Adage Power Blog in Marketing Related articles by Zemanta This Week’s Top 7 Buzzy Brands from AdAge & OneRiot (oneriot.com) Related Reading: Sabrina Bryan: Byou – The Hot New Dance WorkoutDancer, singer [...]
Advertising budgets and the Asian conquest | Advantage Brands
Tweet Kraft has just realised that with Cadbury’s spending 9% of its sales on its marketing budget,Kraft strategy to increase spends was just in time, and may be the propelling engine for emerging market growth. Consequently in the second half of the year, Kraft singles, Philadelphia Cream Cheese and even Maxwell’s Coffee House is going to get [...]
Cracking the Brand Code | Advantage Brands
Tweet Advantage Social Advantage Brands Brands have given the initial thumbs up to the addictive facebook in 2008 itself. A lot is missing still, today brands can just about make clubs and get bloggers on their side on facebook. The shopping behaviour is changing too, as we are more likely to watch a movie that [...]
Branding In-Content : Unilever picks up a global cue
Tweet Have you seen those random attempts to integrate advertising into local content inside a movie or in the theater? Well, after BofA introduced itself as the Bank that championed America on the History Channel, Unilever has anchored its $1.2 billion National US campaign in a small show within a show in “Mad Men” The [...]
