Monthly Archives: January 2009
Maximizing the ROI on Your Super Bowl Spot - Advertising Age - Digital
Tweet The plot has thickened for Super Bowl ads in 2009. The economy is hurting, skepticism of advertising is in no short supply, and the price is $3 million for a 30-second spot. Go for it? Or run for the hills? Moreover, if you do take the plunge, what can you do [...]
Facebook Crushing MySpace in Traffic - Advertising Age - Digital
Tweet Advertising? Not So Much, by Michael Learmonth Published: January 23, 2009 NEW YORK AdAge.com — Want to know which is becoming the worlds default social network? Hint: Its not MySpace. ComScore data is out and on a global basis Facebook is pulling away. Facebook and MySpace were the [...]
Jay Leno’s Move Hints at Future of Prime-Time TV - NYTimes.com
Tweet With one sweeping shift this week, the ailing NBC network reordered the playing field of prime-time television. The introduction of a five-night-a-week program starring Mr. Leno, beginning next fall, was a concession that TV norms cannot continue, at least not at fourth-place NBC. The programming and viewing habits of the last 50 years — [...]
Guy Kawasaki tweet | TVWeek.com
Tweet Younger Americans More Likely to Use Internet TV Than DVR, Study Says By Daisy Whitney Internet television is trumping digital video recorders as an on-demand device for the younger generation, according to the latest findings from research firm Solutions Research Group. The study found that 70% of online Americans in the 18- to 34-year-old [...]
Did Twitter pass Digg | Techcrunch
Twitter’s pretty neat.
Social | Marketing Pilgrim
Tweet Just a few weeks ago we reported that Facebook was growing by 600,000 users a day. If that wasn’t enough, CNET reports that Facebook set record traffic numbers on Christmas Eve. During the month of November, Facebook was averaging 1.42% of all U.S. Internet traffic. On December 24, they hit a Facebook-best 2.18% market [...]
Tracking User Sat on Twitter | TVWeek
Tweet When a Hulu user posted a message on Twitter earlier this month about “terrible performance problems” on the Fox-NBC online video site, a Hulu executive replied with an e-mail address and an offer to fix the problem. That’s because Hulu’s employees conduct daily Internet searches to learn what’s being said about Hulu on Twitter, [...]
