Monthly Archives: December 2008
Display Ads - How Online Advertising is missing revenue
Tweet Whenever I’m asked “what type of click-thru-rate do ads on Marketing Pilgrim receive?” my reply often suggests that the inquirer take a look at Google AdWords, if they’re only interested in CTRs. Why? Because, I know that display ads are the perfect platform for increasing brand awareness and trust, but are pretty lousy when [...]
Social Media
Tweet Netpop Research has released a report that says that around 40 million Americans contribute to social networking sites. 76% of all US broadband users actively contribute to social media sites, and 29% regularly contribute to social networks. via Who are these social networkers? Netpop tells us that the typical social networker is female 57% [...]
