Social Media and New Markets http://advantages.us/brands The Advantage zyaada weblog for Advantage Brands Wed, 01 Feb 2012 00:09:43 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Jerry Seinfeld and Matt Broderick comeback bowl stars for Honda | Superbowl XLVI http://advantages.us/brands/?p=1546 http://advantages.us/brands/?p=1546#comments Wed, 01 Feb 2012 00:09:43 +0000 zyakaira http://advantages.us/brands/?p=1546 Jerry Seinfeld scored a big time pest on the Acura bowl campaign. The car’s a looker too.

Ferris Buelller's day off from School and Matt is leaving office for the CR-V

The Matt Broderick’s Day off campaign for the Honda CR-V could be a lifesaver for the Japanese brand as the US market increasingly shrinks for its multifarious troubles. The best part of the ad is where matt is seemingly winning the staring match with the Walrus

]]> http://advantages.us/brands/?feed=rss2&p=1546 0 First Bank buys a superbowl slot http://advantages.us/brands/?p=1537 http://advantages.us/brands/?p=1537#comments Mon, 30 Jan 2012 16:26:34 +0000 zyakaira http://advantages.us/brands/?p=1537 Eli Manning during a 2007 training camp

Image via Wikipedia

The AFC East Champion meets the NFC East Champion in this week’s Superbowl and the ad fest has German First Bank buying its first slot at the Championship from CBS

Here’s the bank’s ad promoting a bio break for you in the middle of the tough game ahead witht he PAtriots Defence and Big Gronkowski ready to go under for the Brady and the Giants’ Eli manning and Hakeem Nicks pretending to ignore being the underdogs

 

Related articles
Enhanced by Zemanta
]]> http://advantages.us/brands/?feed=rss2&p=1537 0 Superbowl XLVI Celebs: A time for male fantasies? http://advantages.us/brands/?p=1522 http://advantages.us/brands/?p=1522#comments Tue, 17 Jan 2012 18:08:42 +0000 zyakaira http://advantages.us/brands/?p=1522 English: Victoria's Secret Supermodel Adriana ...

Image via Wikipedia

Kia comes on board the Superbowl with a supermodel Adriana Lima and the Motley Crew in its feature ad for the Indy Bowl 2012. The virtual tour ad, Ford brought us one at the Detroit auto show, lines up Chuck Liddell action, Motley Crew Rock and Adriana Lima ina gorgeous swimsuit for its Optima Limited ad, with a probie dreaming them up inside the car…

 

Popular MLS star David Beckham stamps his LA Galaxy days with his new bodywear line for H&M starring himself in the feature Superbowl ad Beckham’s nine piece bodywear line will adorn 1200 H&M stores and brighten up their first Superbowl

Kim Kardarshian appears in Superbowl news having been left out of the line up for a dog!

Related articles
Enhanced by Zemanta
]]> http://advantages.us/brands/?feed=rss2&p=1522 0 Superbowl XLVI: Route 66 http://advantages.us/brands/?p=1519 http://advantages.us/brands/?p=1519#comments Tue, 17 Jan 2012 17:34:30 +0000 zyakaira http://advantages.us/brands/?p=1519 Chevy’s back on the Indy Superbowl band wagon, running a contest fro the best commercial for its 5 ad spots on the game day. “It also follows with a buy in of the post game edition of Glee. 32 countries participated in the Chevy bowl

Madonna’s Half time show might yet redeem Superbowl Village suffering from Dallas/New Orleans redux for editions 45 and 47.

Here is the baby competition for the Super ads from Chevy and Doritos, Chevy reaching to younger audiences and Doritos, still a ‘teen witch project’ for many.

Doritos also has three pooch attacks in the finals following on the Pug’s great XLV bowl

Route 66 – Spy Thriller

Route 66 – Happy Grad

Doritos – Crash the Superbowl

Related articles
Enhanced by Zemanta
]]> http://advantages.us/brands/?feed=rss2&p=1519 0 Are you ready for Indy? | Superbowl XLVI http://advantages.us/brands/?p=1512 http://advantages.us/brands/?p=1512#comments Tue, 17 Jan 2012 06:22:41 +0000 zyakaira http://advantages.us/brands/?p=1512 With both the Packers and Saints lost to up and comers, the Niners and Ravens look hardly likely to stop a AFC East vs NFC East game back in Indiana. And with Superbowl sunday coming early this year, Volkswagen is already recycling Darthvader suits from last year for a viral blitz. Doritos is running that championship with up to 2 $1 mln prizes for the winning ads. not much otherwise!

Superbowl 46, takes home in a city where the Colts have a 2-14 record this year without Peyton Manning showing up for a single game, a franchise team pining for one sportsman like a lost child. Sandwiched between Dallas last year and New orleans next year, ono one even wants to come to Indy for the Sunday this year

According to Adage, PepsiMax will be there with a 45-seconder bu tmeanwhile what is available online is this selection of Superbowl specials from Apple ’1984′ to Bud bowl and the Clydesdale, Nike and the pug with Doritos here

The ad sales are a hit and miss but already more ads are going the storytelling way makin git each last 60 seconds

http://www.youtube.com/watch?v=R55e-uHQna0

 

 

 

]]> http://advantages.us/brands/?feed=rss2&p=1512 0 iPad vs Kindle - The saga after Steve Jobs http://advantages.us/brands/?p=1505 http://advantages.us/brands/?p=1505#comments Mon, 10 Oct 2011 17:04:35 +0000 zyakaira http://advantages.us/brands/?p=1505
iPad wordmark.

Image via Wikipedia

With nearly 75 million iPhones for the year ( the largest bookings of date for the 4s upgrade) and the 20 million odd iPads for 2011 Apple is in a league of its own. There hwever is definitely a mass market waiting for a media device that will never used for more than movies and books It’s not likely that Koreans and hinese will have a true competitors but they also have a large audience among the 5 billion Asians and the other underprivileged

But there are obvious gaps in Apple marketing that come back to haunt it. Ones that let the rumor mills run iPhone 5 protos and graphics when ;launchng a 4s and one which restricts it to 2% market share in the luxury giids category in a market like India, till now the two errors being corrected thru interactions with the Apple ecosystem, but it needs the continuance of an inspured, intuitive leadership which Tim Cook and Co must provide. The world is watching!

Related articles
Enhanced by Zemanta
Related Websites ]]> http://advantages.us/brands/?feed=rss2&p=1505 1 Copa Americana http://advantages.us/brands/?page_id=1499 http://advantages.us/brands/?page_id=1499#comments Sat, 02 Jul 2011 07:10:11 +0000 zyakaira http://advantages.us/brands/?page_id=1499 This is the schedule of all the Copa America matches. Live &a... on Twitpic

]]> http://advantages.us/brands/?feed=rss2&page_id=1499 23 Sample Page http://advantages.us/brands/?page_id=2 http://advantages.us/brands/?page_id=2#comments Wed, 25 May 2011 20:14:45 +0000 zyakaira http://brands.advantages.us/?page_id=2 This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:

Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my blog. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)

…or something like this:

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickies to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.

As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!

]]> http://advantages.us/brands/?feed=rss2&page_id=2 0 iPad vs Kindle: The Kindle finds a niche http://advantages.us/brands/?p=1489 http://advantages.us/brands/?p=1489#comments Thu, 21 Apr 2011 03:05:12 +0000 zyakaira http://brands.advantages.us/brands/2011/ipad-vs-kindle-the-kindle-finds-a-niche/
Kindle for iPad is cool

Image by RemixDave via Flickr

Apple created revenues of $4.53 billion from the iPad in the quarter gone by and probably closer to $10 billion in each of the 4 quarters to come, the iPad is right now busy on reviewing its design and the product margin , incl competition from Component suppliers Samsung and even RIM where the iPhone and iPad continue to together create a new space in global professionals looking for a sleek companion

Kindle, however, has introduced design changes more on the user interface, with Ad supported $100 Kindle a cute and worthy competition to all the noise in the tablet market esp as Amazon and Netflix models have alocal captive audience which is not experimenting anymore. It has just gone ahead of your wildest imagination in terms of the catalog available on your Kindle with support from 67% of the libraries in the United States whose books are now available on rent on your Kindle. That I think is true market development from both competitors

Please respect FT.com’s ts&cs and copyright policy which allow you to: share links; copy content for personal use; & redistribute limited extracts. Email ftsales.support@ft.com to buy additional rights or use this link to reference the article – http://www.ft.com/cms/s/0/b8c840c6-6b75-11e0-a53e-00144feab49a.html#ixzz1K7fZ6GKz

Published: April 20 2011 19:22 | Last updated: April 20 2011 23:50

Amazon will let users of its Kindle e-reader borrow electronic books from two-thirds of US libraries as it seeks to broaden the device’s appeal in the face of competition from Apple‘s iPad and rival tablets.

The world’s largest online retailer said that from later this year, customers would be able to borrow e-books from libraries and read – and annotate – them on a Kindle or any other device to which users have downloaded a Kindle app.


Kindle vs.iPad

Image by kodomut via Flickr

Related articles
Image representing Amazon as depicted in Crunc...

Image via CrunchBase

Related Websites ]]> http://advantages.us/brands/?feed=rss2&p=1489 0 India wins the World Cup | Advantage Brands http://advantages.us/brands/?p=1480 http://advantages.us/brands/?p=1480#comments Sat, 02 Apr 2011 19:19:01 +0000 zyakaira http://brands.advantages.us/?p=1480 Thanks WSJ for the image (Getty)
The 2011 Cricket World Cup was won deservingly with a team effort befitting World Champions at the top of their form Brand Dhoni and Brand India just got the final quality certification to build the new century. Here is the prize. and don’t forget 160 million Indian viewers before the finals, 160 for the “blood” finals against Pakistan and a probable 300 million number for the finals against Sri Lanka, Tickets in Stadium going for $10,000 and Yuvraj and Dhoni looking to renew greater sponsorship contracts as Bollywood and World leaders watch from the sidelines!!!

According to the latest mint reports, Dhoni sneaks a cool 60 million that’s hardly $1.5 million annually for each sponsorship. I’d say he and Yuvraj could be signing $6 million per year sponsorships now. though existing 19 contracts may make it a little hard for Dhoni to do much. Despite no HD viewers ( thats a loss of 200,000 viewers) ESPN got as much as a 2 million for the final 10% inventory in the CWC

Related articles
Cricket World Cup media

Image via Wikipedia

Related Websites ]]> http://advantages.us/brands/?feed=rss2&p=1480 1