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Superbowl XLVI Celebs: A time for male fantasies?
Tweet Kia comes on board the Superbowl with a supermodel Adriana Lima and the Motley Crew in its feature ad for the Indy Bowl 2012. The virtual tour ad, Ford brought us one at the Detroit auto show, lines up Chuck Liddell action, Motley Crew Rock and Adriana Lima ina gorgeous swimsuit for its Optima [...]
Are you ready for Indy? | Superbowl XLVI
Tweet With both the Packers and Saints lost to up and comers, the Niners and Ravens look hardly likely to stop a AFC East vs NFC East game back in Indiana. And with Superbowl sunday coming early this year, Volkswagen is already recycling Darthvader suits from last year for a viral blitz. Doritos is running [...]
India wins the World Cup | Advantage Brands
Tweet The 2011 Cricket World Cup was won deservingly with a team effort befitting World Champions at the top of their form Brand Dhoni and Brand India just got the final quality certification to build the new century. Here is the prize. and don’t forget 160 million Indian viewers before the finals, 160 for the [...]
The Great Indian Premier League 'Mahabharat' | Advantage sports
Tweet The $4.5 billion new sports franchise from the colonial game of Cricket has definitely turned the fortunes of the game for the coming decade. However, the big launch has been hit by parochial and regional concerns from day one and while NFL as the world’s #1 sports franchise and soccer world cups and Premier [...]
Getting Silk from India ( in your dreams Conan)
Tweet The world’s quite done with viral video and half baked India scripts I think with Facebook around and even Twitter, you can forget viral video and go to light implementations and fully edited video. LeBron any day ( See later post above) Extending the India mystique for your brand without touching the land again! [...]
Marketing Research and Black Friday: Does it even happen in-store?
Tweet Image via Wikipedia Of course Lifestyle consumption ( not luxury consumption) has been holding the doors of penury wide shut for the USA but with Nielsen reporting data measurement numbers online also we could have a considerable gap on the positive side from offline shopping ideas. Well this online clicking stuff is really catching [...]
Yes, Brand Gurus do have a weakness for video.
Tweet Here is an eye opener from the Los Angeles Auto show. LA times is doing pretty well with new media. Intelligent too. and matter of fact. going to be a great brand. Btw, head over to the main site for the Advantage zyaada take on GM as well. Related Reading: Grand Theft Auto: San [...]
We are going ballistic on the beamer!
Tweet The Audi brand has made a sure and swift comeback for sure, but here is Old hat from the BMW The Indian Market for example is now more than 3000 Cars per month in luxury segments and China mostly a million but the BMW is pretty much there even in today’s advertising with eco [...]
Xtranormal Inline video movies: The new Primers you always wanted to create
Tweet Image via CrunchBase The idea has tremendous potential but like Twitter it needs to watch for going down subscription vs free. Facebook made it but this one may face a few challenges on the way,. However a simple elegant movie is easier for ropagating powerful ideas across the web for a brand esp a [...]
The recovering US Auto story | Advantage Lifestyle
Tweet Here we are, Easter weekend in full swing and the car makers celebrating, not just at the tiring Auto show parade, this time in New York, but also including Toyota which came back with sales of more than 186K cars in the US Market up 45% from last year for March. GM is back [...]
