You are viewing the category: Pricing Web Content
IPL opens research giga counters | Advantage Brands
Tweet NASDAQ listed comScore (SCOR) came up with the true impact of IPL on the You tube enabled season 3. Now we know there are around 4-5 million You Tube players expected on for the various SUV and Insurance digital campaigns, as also Tendulkar. Online audiences have increased by 15% yoy in January 2010 to [...]
EBooks: The Macmillan Chapter | Advantage Lifestyle
Tweet Lest you and I thought that Macmillan is going to be material only in demanding royalties from iPad and Kindle, the followers of education reform in Obama country have something more important than 123 million European subscribers to look forward to (That’s February’s Facebook score – 23% of Europe’s Pop) . Macmillan is also [...]
Saving Media | Advantage Brands
Tweet Will Brangelina break up? Rain in Los Angeles and other such lymes & rhymes The time when there was no banking crisis in the air is now distinctly 5 years ago. But the world survived on other controversies in that time. In 2007 and 2008 when the markets were engaged in the biggest beastly [...]
The e-Reader wars: Are book publishers greedy for iPad?
Tweet In a move reminding of the precipitate ways of the Music Industry, Macmillan seems to have argued with Amazon over increasing the price of ebooks in the fledgling market. Amazon, rightly moved Macmillan off its shelves, thus causing tremendous losses to MacMillan. We can tell you as customers that even $9.99 is not going [...]
Facebook vs Twitter 21/800 : Lists and Local Trends
Tweet Facebook caught “napping” It has been a long hiatus as the marketing calendar got busy with the IPL and The Oscar fever over the Holiday Season and this month. Here we are, again comparing Facebook and Twitter . Apples to Apples comparison (not the iSlate vs Kindle one yet more than ever before and [...]
It's getting to revenues, can it kill the brand?
Tweet Please note thtat of the three mentioned here, NY Times makes most of its available content accessible for distribution and is coming out in the Top few, while WSJ and FT have gone into an exclusive ‘club’ of wanting to lose more and shut down the business for a stupid argument, but that’s just [...]
