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Getting Silk from India ( in your dreams Conan)
Tweet The world’s quite done with viral video and half baked India scripts I think with Facebook around and even Twitter, you can forget viral video and go to light implementations and fully edited video. LeBron any day ( See later post above) Extending the India mystique for your brand without touching the land again! [...]
Yes, Brand Gurus do have a weakness for video.
Tweet Here is an eye opener from the Los Angeles Auto show. LA times is doing pretty well with new media. Intelligent too. and matter of fact. going to be a great brand. Btw, head over to the main site for the Advantage zyaada take on GM as well. Related Reading: Auto-B-Good: In the Land [...]
Did we say Old hat!
Tweet Well if that was the BMW, this is the MErcedes that has already sold a million cars in the first 10 months of the year. Their Pete Yorn ad Related Reading: Auto-B-Good: In the Land of OddsAuto-B-Good is a 5-time Emmy® award-winning animated series. This Dove Family approved series will captivate, entertain, and teach [...]
We are going ballistic on the beamer!
Tweet The Audi brand has made a sure and swift comeback for sure, but here is Old hat from the BMW The Indian Market for example is now more than 3000 Cars per month in luxury segments and China mostly a million but the BMW is pretty much there even in today’s advertising with eco [...]
Capturing the Domino's taste turnaround | Advantage Brands
Tweet It’s true. Dominos has managed a successful reengineering by turning around a tastier pizza. How they did it? A self explanatory video ‘documentary’ from Dominos Corporate Marketing Domino’s Pizza Turnaround The Pizza has increased same store sales 14% for the quarter from last year and criticisms of work half done have been washed down [...]
Branding In-Content : Unilever picks up a global cue
Tweet Have you seen those random attempts to integrate advertising into local content inside a movie or in the theater? Well, after BofA introduced itself as the Bank that championed America on the History Channel, Unilever has anchored its $1.2 billion National US campaign in a small show within a show in “Mad Men” The [...]
The first 2011 Campaign Advertisement! | Catching up with Cars
Tweet Jeez, It’s a Renault Documentary for everyone. You could have an extended version all year in a virlal video or ideally in a full length documentary of maybe 19-20 minutes, or even a mini series, why the ad? Renault introduces the first failures in Electric. A crippled revolution as always frm Renault..Carlos Ghosn, if [...]
Card Innovations from JPMorgan Chase | Advantage brands
Tweet Learning Fiscal responsibility Though JPM made a $300 million loss in Cards abd the charge off ratio was higher thn 10% on Cards even without the WaMu portfolio, it is seeing positive traction even as financial statements make no sense to the market waking up to consumers right now.. Chase has done extraordinarily well [...]
Well, Life flows with Visa... | Football? Soccer?..World Cup
Tweet 200 million people could be for lesser mortals. this is Football, and Visa released the advert bang in Draft season, there does not seem to be any overlap with NFL at all? I like both..and I like that Card spending is not so rich in ads anymore…look at the tiny stuff that is right [...]
Don't that look marvelous | Quantcast
Tweet Our favourite new start ups on the web..Getclicky, compete.com and hold your breath, the wwinner #1 on all styles and parameters Quantcast.com. Facebook cannot provide half that detail aabout my customer profiel that Quantcast can. And they are global.. Facebook social ads, and Q mean a great deal of flexibility for start ups and [...]
