Until now. LinkedIns recently adopted policy of allowing market researchers to survey its members makes it easier to find out who they are and target them for both research and marketing. The first public study of users demographics and psychographics has just been completed by research firm Anderson Analytics, along with LinkedIn and text-mining company SPSS. via http://adage.com/digital/article?article_id=132300″>Finally Find Out Who LinkedIn Users Are – Advertising Age – Digital
The Profile survey methodology is still awaited
- Exploring options, senior executives, networking, careful they might be
Senior executives land on LinkedIn to enhance their business network
- As many as 22% are latecomers on the social networking trail, treading carefully with less than 23 contacts
- According to ths survey as many as 30% are savvy networkers- detailed notes on methodology awaited
Only 21% are looking to find their careers on linkedin
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