Feb 1, 2010
MacMillan ‘vs.’ Kindle? – A fat cheesy twist!!!
Here’s the Amazon Forums posting from the Kindle marketing team at Amazon, who probably also think it is time to turn out their clothes and show a different trick.
Amazon Forums
Dear Customers:Macmillan, one of the “big six” publishers, has clearly communicated to us that, regardless of our viewpoint, they are committed to switching to an agency model and charging $12.99 to $14.99 for e-book versions of bestsellers and most hardcover releases.
We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles. We want you to know that ultimately, however, we will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books. Amazon customers will at that point decide for themselves whether they believe it’s reasonable to pay $14.99 for a bestselling e-book. We don’t believe that all of the major publishers will take the same route as Macmillan. And we know for sure that many independent presses and self-published authors will see this as an opportunity to provide attractively priced e-books as an alternative.
Kindle is a business for Amazon, and it is also a mission. We never expected it to be easy!
Thank you for being a customer.
And that’s it folks, Amazon’s Kindle is going to be ahead of the iPad book store in carrying $12.99 and $14.99 titles as well. So much for competition. I can smell the government just around the corner, within the year, stepping in to control prices. Who’s to stop the next one from demanding price parity. Then Hank Paulson’s ‘On the Brink’ would retail for $28.95 on the iPad , Kindle and that Nook. What do you think?
Jeez.
NB: The current commission structure has also moved overtly in favor of Publishers from 30-70 to 70-30
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