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India, China need a Cinderella

The Private equity circles are obviously focussed a lot on Asia, probably because the cheaper , well priced deals are right now available with local start-ups. However, it does not look like any of them want to showcase any start-ups in their portfolio. The retail lifestyle area continues to look interesting with Arvind Singhal and Technopak team making a lot of copy in the last few weeks ( Arvind also writes for WSJ India now, explaining the retail revolution and its detailed dalliances with management practices, market development and continuing challenges with investment and the evergreen issues of the extent of FDI investment

In 1998, when South East shores sank under the weight of exiting FDI in Thailand, Indonesia and Malaysia,, a virtual generation changed its views on the role of the Dollar investments and the way ahead in partnering with them. However, larger PE investments still find their way into Asia. Named investors are not the details we are after but we want to focus on some of these deals. VCCircle ( recently also carrying Livemint’s PE pages with it) in India and the Dealbook in NYTimes both seem to look at mid tier deals in Asia outside India and China as a possible way ahead. While Education seems promising and some startups have been funded in the sector after the exit of Educomp, it still seems more lively out here in our newly defined Retail Lifestyle segment.

Last month, European buyout fund CVC Capital Partners spent over $770 million to form a joint venture with retailer Matahari Putra Prima to own 80 percent of its department store unit, making it the biggest recent foreign private equity investment in the country.

That deal pushed Indonesia into third place globally in terms of the size of private equity deals so far in 2010, with a 10.7 percent share. By contrast, in 2009 Indonesia only had a 0.1 percent share and its $98.6 million worth of deals trailed deals worth over $1 bln in both China and India.

The above segment is from a current VCCircle round-up. While KKR, Temasek and Blackrock are also around and deal blocks could suddenly be at a different ‘plain’ with the planned deals, some exits also show health in private equity segments and the vast funds available to the sector that do not go to infrastructure can come to more retail lifestyle segments, which did suffer an early choking hazard in 2007 because of the regulations and the non-existent profitability.

The expansion and PE exit in Korea points to a silver lining. Korea also getting ready to leverage its surplus ( as posted in an earlier analysis) makes for interesting fodder for those looking to reap the run of a turning dollar  for this new decade.

Asia-focused private equity firm Unitas Capital is looking to sell South Korean convenience store chain Buy the Way, according to the Financial Times. The firm has appointed Deutsche Bank to lead the sale process for the retailer, in a deal that could fetch up to $500m.

Since Unitas acquired the company in 2006 for $200m, Buy the Way has expanded the number of outlets from 980 to 1,400, placing it in the top five of South Korean convenience store retail chains.

The sale could offer global retailers an opportunity to break in to the South Korean convenience sector, which reported an 8.3 per cent rise in sales in the year to August, or  give a rival business the opportunity to expand its market presence. Buy the Way reportedly made revenues of KRW500bn ($430m) and earnings of KRW30bn ($25.8m).

Unitas is a $4bn strong investor, and yes it has a confectionary investment too.  A bright silver lining for investments in retail lifestyle is that they are sweetly led by investments in advertising and marketing unlike tougher corporate relationship segments that need decades of relationship building. With a surfeit of sports properties and possible market development in Asia ( with less than 20% of market capacity capabilised and even lower branded footprints) has also led to PepsiCo incl YUM foods and P&G to set sights on a $1 million each in India/Asia.  The upcoming budgets however are going to put it in Education and Healthcare.

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Lifestyle Infrastructure

One of our special themes at the Advantages weblogs has been our assertion that US, India, China and most of the rest of the world that is growing

is likely to do so on the basis of a consumption revolution. Below is out insight piece that opened the chapter on India's final coming out that was much awaited but wasn't really happening till 2009..

The Commonwealth Games Infrastructure Train

A few years ago, when the Indian women shot Gold in Commonwealth Hockey and our aim in general started consistently being medal grade, we won the bid for New Delhi to host the games in 2010. This business of infrastructure had been mystifying sportspersons for decades in India; none too easily supported by the overarching smell of rent and inadequate facilities for local sports persons historically.

Even today most sports would bow out in front of Cricket and that is not a full-fledged event at the CWG, though there is still a toss-up for the T20 version to be added. Like most other spheres of life, China has been doing it higher, faster and stronger, having already held the challenging Olympics in 2008 earning over $2b for Beijing, the host city.

The story is quite public and you must have all followed it at least since August 2009 when the first few fistcuffs were exchanged regarding the lack of preparations for the CWG event now just 6-7 months away. The Sports Minister and the Games Organising Committee Chair Suresh Kalmadi has variously ben painted and vilified while we look at the rejuvenated parts of Wembley in London and survive on facepaint and cheering the local IPL franchise in Cricket games. The painting of events apart we just thought it important for Sports and Tourist infrastructure worth $1.5 billion to be included in the India story at about this time.

This preamble would survive your taste buds and your snipping scissors in the mind and we�ll come back right after lunch is over for you..

And the Original piece..follow up article on our Lifestyle Economics stream

If you have been following the India story closely, India�fs new developments are focussed on Infrastructure and Retail along with giant leaps in the Entertainment business. You can look closely at the India stories athttp://advantages.us/inframils to get a flavor of what�fs happening in Indian Infrastructure

On the other hand Retail Lifestyle businesses are increasingly attracting investors�cRural Markets may grow at a faster pace at least on the Drawing board. �c Where is Investor access? Why is it still on the government to make it happen? The FDI limits and the others are fairly rational policies..but where are the investors?..

Nanos will roll into homes by July end and IPL teams are already applying for trademarks as it looks set to become the greatest sporting extravaganza in the world, already ranked at #2 behind the NFL season in the USA. The 3G challenge will tear at Telecom companies�f profits in the coming years�c

10-Year-Old Girl Scores Hole-In-One at US Kids Golf European Championship in Scotland
(The image is of a young indian golfer in Scotland)

BUT, Importantly, India caught on to serious lifestyle investments early in 2005, Today with the debut of Cox and Kings IPO..

Where it is now?

Towns like Jalandhar, Ludhiana in Punjab, Jaipur and Agra on the Golden Triangle and such state capitals, heritage and business towns like Ahmedabad, Surat and Nagpur present a unique opportunity for Indian hospitality business to scale up, esp as Indian railways, india�fs aviation footprint and the road infrastructure will follow in step with the boom. Note: The Indian Maharaja with TC, Maharajas Express with Cox & Kings, and the other two luxury trains have started first season bookings quite well and money is being spendt to add gym and pool to the Palace on wheels as well ( More here ) Golden Palace started from Bangalore is not doing so well apparently. The Maharajas Express for example is 84 persons at an average of $1000 per night for a 7 day- 8 night tour between Mumbai and Delhi

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